Keywords in SEO refer to the specific words or phrases that describe the content of a webpage and are used by search engines to index and understand its content. Here are the steps to work with keywords in SEO: Research keywords: Start by researching keywords related to your website's content and find out which keywords have high search volume and relevance to your website. Select keywords: Choose the most relevant and high-traffic keywords that you want to target. Use keywords strategically: Place your keywords in important places such as the title, meta description, headings, and body content. Avoid keyword stuffing: Overusing keywords on your website can result in penalties from search engines. Use keywords naturally and in moderation. Monitor keyword performance: Regularly check how your keywords are performing using tools such as Google Search Console. By using keywords effectively, you can improve your website's visibility in search results and attract more organic traffi...
To work on technical SEO, you can follow these steps:
Website structure: Make sure your website has a logical and easy-to-follow structure, with clear navigation and well-organized content. Use headings, subheadings, and other formatting elements to structure your content and make it more user-friendly.
URL structure: Optimize your URL structure by making it concise, descriptive, and including target keywords where appropriate. Avoid using dynamic or parameter-based URLs, and make sure your URLs are static and easily understandable.
Site speed: Optimize your website's speed by reducing file sizes, compressing images, and minifying CSS and JavaScript files. You can also use tools such as Google Pagespeed Insights to identify specific speed issues and make recommendations for improvement.
Mobile optimization: Make sure your website is optimized for mobile devices by using responsive design, making sure your content is easily readable on smaller screens, and using mobile-friendly technologies such as HTML5 and CSS3.
Indexing and crawlability: Improve search engine crawlability by using sitemaps and robots.txt files to indicate which pages should and should not be crawled by search engines. You can also use meta tags, such as "noindex" and "nofollow", to control the way your pages are crawled and indexed.
Schema markup: Use schema markup to provide structured data to search engines about the content and organization of your website. This can improve visibility and ranking in rich snippets and other search features.
Security: Implement security measures, such as SSL certificates, to protect your website and its visitors from cyber threats.
Remember, technical SEO is just one aspect of a comprehensive SEO strategy, and should be combined with on-page optimization and other efforts to achieve the best results.