On-page SEO refers to the optimization techniques applied directly to a website's individual pages to improve its visibility and ranking in search engine results pages (SERPs). On-page optimization focuses on both the content and HTML source code of a web page, and includes the following elements:
Title tag: The title tag is displayed in the search engine results and should accurately reflect the content of the page.
Meta description: The meta description is a brief summary of the page's content and can impact click-through rates from the SERPs.
Header tags (H1, H2, H3, etc.): Header tags are used to format and structure content, and can also indicate to search engines the relative importance of different sections of a page.
Content: The content on a page should be relevant, high-quality, and include the targeted keywords.
URL structure: The URL structure should be concise and descriptive, and include the targeted keywords where appropriate.
Image optimization: Image file names, alt text, and captions should accurately describe the image and include relevant keywords.
By optimizing these on-page elements, you can improve the relevancy and user experience of your website, and signal to search engines that your site is a valuable source of information on a particular topic.
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